A rare precious white metal that is chosen for its classy appeal and popularity amongst the rich and famous. Platinum is valued as a monetary instrument and is used in ornaments almost in its purest form. Platinum retains its natural colour for an indefinite time period ,since they are more resistant to metal fatigue and erosion.
28 July 2014 09:42 AM
The element of gold has been in use since time immemorial. It had been in use as early as the 6000 B.C. Many even believe that it is one of the first metals that man discovered. And regardless of the period or era and culture, gold has, at all times, been held in high esteem and is still valued greatly. So what is gold? Read More
Centuries back, during 0 BCE and 1000 BCE, India was the richest country in the world. Its economy flourished tremendously at that time. Gold is and has always been an integral part of India and Indians. It is valued not only because it is a precious metal but, because it is interwoven with our culture and tradition, and is inseparable from our spiritual belief. Read More
People in India, especially Hindus, are ardent believers in the significance of 'muhurats' or auspicious moments. To start or to not start something, the Hindus observe the 'muhurats'. And one very auspicious day in the Hindu almanac is Akshaya Tritiya. It holds extreme importance as every moment of this day is regarded auspicious. Read More